Redesigning a product page for high-end stays

Overview

This project details my approach to redesigning Cimalpes’ property booking page—a strategic interface for luxury chalet rentals. From user research to prototyping, discover how I enhanced cross-device usability while preserving the brand’s premium ethos.

The challenge

During the 2023/2024 season, Cimalpes overhauled its digital identity with updated colours, typography, and a co-developed design system. However, the product page suffered from visual inconsistencies and outdated interactions that clashed with the brand’s high-end positioning. Beyond aligning with new guidelines, we reimagined the entire page to resolve UX pain points and modernize its interface.

Goal: Create a seamless, inspiring experience where users effortlessly envision their stay while reflecting Cimalpes’ elegant offerings.

5-Second tests

15 French and 15 English participants evaluated the above-the-fold content. The outdated design failed to convey luxury, with users describing it as ‘cluttered’ and ‘uninspiring’.

Card sorting

In just two questions, additional participants were asked to categorize the sections on the page as either ‘relevant’ or ‘unhelpful’, and to point out any missing information.

The study shows that certain sections, such as employee reviews, detailed room layouts, and agency-specific information (like address, hours, and photos), are perceived as unnecessary or biased.

However, participants suggested incorporating reviews from previous guests, as well as information on local amenities and activities, which they felt would be useful for preparing their stay.

Analytics insights

Although data on the page was limited, it revealed that product pages account for 58% of contact enquiries – averaging just over four enquiries a day. Users seem to appreciate the prominent contact buttons and the ease of filling in the form.

Usability tests

Participants navigated the page on both desktop and mobile, providing targeted feedback on their experience. Although I can’t share every detail due to the volume of insights, here are the key takeaways:

Redesign goals

The redesign aims to highlight our stays by offering an immersive experience that sparks wanderlust at first glance. By incorporating our design system (colours, typography, spacing), the goal is to deliver a modern, cohesive interface that aligns with brand standards while simplifying navigation and enhancing the premium feel of the stays.

The solution

To achieve these goals, we reworked how key information is presented. The photo gallery was expanded on desktop (five images), and access to essential elements (name, location, price, booking) was streamlined. On mobile, the layout was refined to focus on core features, with interactive elements allowing users to view relevant details directly on the page—without interrupting the booking flow.

Simultaneously, the premium aesthetic was elevated through polished visuals and our modern design system, creating an immersive experience that reflects the unique character of each property.

Clarity through prioritization

By displaying key information (guest capacity, price and key features) at the top of the page, users can instantly assess whether the property meets their requirements. This clear layout encourages exploration while prominently featuring the ‘Book’ button to boost conversions.

Improving hierarchy with the design system

The integration of our design system has improved the presentation and visual hierarchy of information. Thanks to consistent use of typography, colours and spacing, navigation is now more straightforward and intuitive for users.

Highlighting exceptional spaces

We've highlighted the property's exceptional spaces through striking visuals that grab attention and showcase its unique features. This helps users visualise their stay and appreciate what makes it truly special.

Local activities & events

By integrating nearby activities and seasonal events, we provide travelers with a more immersive preview of their potential experience. This addition enriches their journey by helping them anticipate memorable moments during their stay.