My expertise covers all aspects of digital and interactive.

About

I’m a product designer specialising in crafting solutions that are both intuitive and strategically sound. My mission? To deeply understand users, decode business challenges, and design experiences that balance clarity with performance. Every project is an opportunity to simplify complexity, striking the perfect equilibrium between aesthetics and usability.

With a background in digital marketing, I bring a holistic perspective that extends beyond pixels. Understanding the mechanisms linking user experience to business outcomes allows me to build products that create value – for people and organisations. I thrive on translating strategic goals into engaging experiences, whether it’s mobile apps, websites, or interfaces bridging the digital-physical divide.

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My approach

Design isn’t just about beauty – it’s a powerful tool for solving real-world problems while creating meaningful human connections. I immerse myself in every phase of the UX/UI process: from initial research and needs definition to interactive prototyping, all validated through user testing.

Being a designer goes far beyond shaping products. It’s about exploring, testing and defying conventions to address real user needs. Every project is a journey to craft impactful experiences – a journey that unfold through collaboration, where curiosity, rigor, and team sinergy merge, always sprinkled with a hint of humor to turn brain-bending ideas into clear, memorable moments.